Canadian Profits

Canadian Fast Track

 
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CA$HFLOW
MARKETING
FOR CANADIAN$
How’d You Like to Get a 100%, 200% Or Even 500% (or Higher) Return On Investment…EACH MONTH From Your Current Business?

Dear Frustrated Fellow Business Owner:


Hi, my name is Dave Dubeau and I’m the “Marketing Guy” from Fast Track to Cash Flow and the Publisher of the Fast Track Inner Circle (a business I own with ‘Canadian Multi-Millionaire', Darren Weeks).


I know that the above statement is a pretty big claim and may even seem a bit outrageous and over-the-top, but I assure you it is not.  This is precisely what we do here at the Fast Track group of companies, and what I’ve done in many different businesses before that.  It’s a skill set that I’m going to go over with you briefly in this letter.  I call it…

The Ultimate Investment Vehicle for Business Owners.

So close the door, put up a ‘do not disturb sign’, grab a cup of coffee or your favorite pop and take the next few minutes to read this letter very carefully…(but only if you like the idea of making a whole lot more money with less work from your current business).

Now as a business owner or self employed professional, I’m sure that you have felt frustration and maybe even a little jealousy at times when you hear about the phenomenal returns some people seem to get in stock investing or flipping real estate deals.

Sometimes we feel trapped inside our own businesses, not able to take the time to learn about and then go find those really good ‘investment’ deals that are out there….you know the ones that people get 20% a year on – or sometimes even double their money in a couple of years.

We hear all of this, and then we gnash our teeth because we are ‘stuck’ working day in, day out trying to keep our companies afloat – grinding away with no apparent end in sight.


Or in some cases it’s even worse… maybe you have invested in the stock market, or with your friendly banker or mutual fund salesman…oops, I mean ‘financial planner’ – and seen your portfolio shrink incredibly quickly, while you are still getting dinged for ‘management fees’ so that these guys (and gals) can continue to lose you money!

So you decide to focus on growing your company, and you re-invest your profits (if there are any) right back into your business…


And here is the BIG FRUSTRATION in Business…

“Being Good At What You Do Is NOT Good Enough”

You’ve probably heard the old adage. “If you build a better mousetrap, the world will beat a path your door”.  What a load of malarkey!  It was obviously written by someone who has never started their own business!  Do that alone, and chances are all you’ll get is a garage full of dusty mousetraps and a whole lot of frustration!


But many Canadian business owners do exactly that.  Are you one of them?


You work hard, you offer a great product or service that you are proud of and that your customers should really appreciate.

You figure “If I do a good enough job for them, then they will tell their friends and acquaintances about me, and I will soon have more business than I can handle”!

Maybe you do get an occasional referral, but it sure isn’t enough to take to the bank or depend on.  You then find that your customers aren’t even that loyal!  Some new competitor comes along with lower price, or a more convenient location - and your customers flock to them without an inkling of remorse or a 2nd thought – after all you’ve done for them!

Perhaps you have tried playing the ‘price game’ and discounting to get more market share or to win back your lost customers.  You make way less money, and you attract the ‘bottom of the barrel’ discount buyer (you know the type – they’ll squeeze every last dime out of you, then demand the most service and cause the most problems).


But there is GOLD right under your nose! It’s in your current business, and you don’t have to go find some bright new investment, business or ‘opportunity’.  It is something that other smart business owners have been quietly doing for years – unnoticed by ‘professional investors’.  In fact, you too have what I call this “Ultimate Investment Vehicle for Business Owners” already – undiscovered, but right in front of you...
Take Advantage of this Special FTIC Members Only Price

Want to know what it is?

Kick-Butt, Super Effective, Attention-Grabbing, Systemizable…
…Marketing!


Oh, I think I hear “Suspicious Sidney’ coming around… Sid, you’re looking as dapper as ever.  How are you doing?


“Yeah, whatever Dubeau.  I got all comfortable with a glass of prune juice to read this letter and find out something NEW that I can do in my business.  I was ready to learn some great ‘investment vehicle’, and now you are going to tell me about MARKETING!... What a gyp!  I already do marketing –  it’s a big pain in the behind, and just another expense, NOT an ‘investment’”


 …WOW Sidney! If that is what you are thinking, then I’ve got a job ahead of me – but I’m up for it!


I risk offending you by stating this, but if your attitude is anything close to Sid’s, then it’s because you, like 95% of all Canadian small business owners, are going about your marketing and advertising all WRONG!!


But before you go and get all ticked off with me, let me share the…

Eight Sure-Fire Ways to FAIL With Your Marketing…

(Or, in other words, here’s what you should NOT be doing)

 


1.  Looking at the BIG corporate businesses and trying to market like they do, with pretty ads, brochures, clever slogans, funky looking colours, etc.

2.  Watching what your competitors are doing and blindly copying them.

3.  Letting advertising agencies or graphic artists design all your materials.

4.  Buying whatever your friendly local ad rep is selling that day.  Radio ads because they’ve got a deal.  Newspaper ads, because they say they are really great.  Yellow pages ads because you’ll be a ‘schmuck’ if you don’t – etc.

5.  Letting that same advertising rep, or someone from their company create the ad for you.

6.  Not measuring your different advertising methods to really see which ones work and which one’s don’t.

7.  Delegating your marketing decisions to your spouse, secretary, advertising representative, or anyone else.

8.  Closing your eyes, signing big cheques and hoping for the best when it comes to advertising!

Now if you find that you are doing one or more of the 8 items above – do not despair!  There is hope.  And if there is any comfort in it, all of us business owners have the same advertising media available to us, and it can be expensive. And to make it worse, most business owners are using the advertising media in the most expensive and wasteful way. In this letter I will show you a better way that’ll cut down your advertising costs, put you in control of your sales process AND dramatically increase your ROI for every dollar spent!


When you do marketing properly, it can be a phenomenal investment with the biggest and fastest returns you’ll even get – only to be beaten by winning BIG with a lottery! (But with good marketing you have close to guaranteed odds of winning).

 

When you do it right, it is an investment (not an expense) that will pay consistent returns that you can turn on and off at will.

 

You can systematize it and turn it into an ‘evergreen’ process, or your own Money Machine.  Imagine putting a dollar in, and getting $2, $3 or $10 out – consistently!  It can be done.  It has been done – and you can do it too!


Oh great! Here’s Sidney back to visit us.  What’s on your mind Sid?

“I don’t know Dubeau… it still sounds pretty fishy to me!  I’ve been around the block a few times in business and I haven’t experienced this kind of marketing success…Why should I believe you, pale-face?”


Sid, you are one tough nut to crack, aren’t you !?! 


O.K., let’s take a look at how I’ve personally done this in a variety of different businesses AND countries!


 

Case Study #1:  Costa Rican Language Training Company.  1993 – 2003.
I started this company with $800 and as an illegal alien in a foreign country, in a foreign language!  By learning about effective marketing I took my company from being a low-price competitor at the bottom of the pack to #3 in the country (with over 50 direct and indirect competitors) in 2.5 years.  I was one of the most expensive options available, and of the 2 companies who were ahead of me, one was an internationally known franchise (Berlitz) and the other was subsidized by the U.S. government (kind of like what Mr. Obama is doing now with General Motors…).  The kind of marketing I’m going to show you is what made this business so successful.

Case Study #2:  Creative Real Estate Investing Business – Canada 2004-2006.
I did 18 “flips” in 18 months in spite of working without investors or much money (in other words – the DUMB way).  That sounds impressive, but I left at least 20 other good deals on the table because I didn’t know how to handle them.  The marketing I did created so much deal flow that I was able to be successful in spite of only being able to deal with a very limited range of properties.

Case Study #3:  Advertising Business – Canada 2005 – 2006.
I became Darren Weeks’ 4th licensee for Doorknob Ads and used this kind of super effective marketing to sell out an entire run of advertising in a brand new city…all by mail, without meeting anyone face-to-face!  I then got the clients to pre-pay for their ads by credit card!  Compare this to ‘typical’ advertising sales where the client pays 30-90 days AFTER the ad has been published!

Case Study #4:  Fast Track’s “How to Get Rich in Canada” Events, 2006 – present.
After nagging Darren Weeks for 6 months to let me market one of his events in my home town of Kamloops, he finally relented.  With 1/3 the budget, and in a city less than 10% of the size of his normal markets, I got almost 500 people out to his event (the ‘norm’ in a big city was 300) by
using super-effective marketing.  That was a 60% increase in attendees with 33% of the normal budget!  That is how I became the ‘marketing guy’ for Darren, and a significant part of the reason Fast Track has grown to over $100M a year in sales.

I have a sneaking suspicion that good old Sidney is lurking around...
 

 “O.K. Dave, that’s all good and everything, but YOU can get those results because you are either…

 

a.  way smarter than me, or…

b.  way luckier than I am, or…

c.  have more money to spend on marketing than I do, or…

d.  have more time than I do, or…

e.   full of the stuff that comes from a male bovine’s derriere, or…

f.   just some weird ‘freak of nature’!”

Sidney, Sidney, Sidney.  Tsk, tsk, tsk.  We need to work on your low self esteem (and manners) buddy!  Let’s take a quick look at these objections.

 

a.  “Dave is way smarter than me”.  I don’t think I’m way smarter than anybody…in fact, I don’t consider myself to be the brightest bulb on the Christmas tree (and my wife would agree).  I was a mediocre student through school and university.  I’m thinking that if you can read this letter and chew gum at the same time, we’re about on par!  What I have done is to study other very successful marketers, taken what they have done and applied it to my different businesses.  You can do the same thing.  So ‘being smarter’ is out of the running.

b.  “Dave is just really lucky, and I’m not”.  I have to admit that I am a fortunate fellow – wonderful kids, beautiful wife who loves me, work that I enjoy, amazing “Brad Pitt-like” good looks and modesty ;)  But when it comes to marketing, I don’t believe in ‘luck’.  If I got those kinds of results just once and in only one kind of business – then that could be attributed to ‘luck’ – but I was able to do it across multiple businesses, industries and countries.  I don’t rely on luck.  I never buy lotto tickets or gamble – so luck is NOT part of this – just the kind of luck you create for yourself.

c.  “Dave has more money to spend on marketing than I do”.  Well that is probably true… now.  But it hasn’t always been that way!  Remember the Costa Rica language business?  I had $800 to my name to get the whole business up and running and do marketing!  I got started by sending 30 sales letters out at a time, because that is all I could afford.  Then I built it up from there as the business became more profitable and successful.  So if you’ve only got $100.00 to work with, start with that then build up.

d.  “Dave has more time…”  That is probably true today, however at one point (a very painful memory I must say) I was trying to juggle 5 different businesses at the same time – and I was still doing marketing.  I think I know what being time challenged is!

e.  “Dave is full of B.S.” OUCH!  That’s kind of personal Sid.  Sometimes us marketers get a bad rap.  But like they say in Texas “it ain’t braggin’ if ya dun it!”  All of my case studies are completely provable.  And you know first hand about Fast Track.

f.  “Dave is some weird freak of nature”… Ouch again!  Sidney, that’s just downright nasty and I won’t dignify it with a response. (However, my wife may agree with you on that one too!).

 

 If there is one ‘unfair’ advantage I have over most Canadian small business owners, independent professionals and real estate investors – it’s that I really love marketing.  I have spent over a decade studying it.  I currently ‘invest’ $40,000 - $60,000 a year in my on-going marketing education (O.K….maybe that is a little ‘freaky’).  I hang around and compare notes with some of the best marketers in the world.  And although I’m not the sharpest knife in the drawer, a lot of that information, experience and education has rubbed off on me and ‘stuck’.

 

And what I want to do is provide you a short-cut to marketing success.  A way for you to get the major benefits of my years of study and over $100K in marketing education, quickly and inexpensively.

“Dave Dubeau’s Gotta Be Nuts” Guarantees !

 

Guarantee #1:  180 Day, Unconditional Guarantee. 

Here’s how it works.  Invest in the program, get all of the materials and try them out for SIX (6) full months.  If during that time you are not completely thrilled with the program for ANY reason (color of the binder, the glare off of my forehead in the videos, you wake up in a bad mood one day…whatever!)  Simply send the program back to us in decent condition, and we will give you a complete, 100% refund of your entire purchase price.  No hassles.  No hard feelings.  No questions asked.

 

That pretty much takes care of any risk on your part, now doesn’t it?  But wait!  There’s more…

 

Guarantee #2:  18 Month, 1,000% Return on Investment Guarantee (R.O.I.). 

OK, this one is a little different.  Try it, use it all for a year-and-a-half and if you don’t make at least 10 times your investment back in increased sales – I’ll give you all your money back.  All I ask is that you show us that you gave it a good college try and it didn’t work for you.  Then I’ll give you all of your money back PLUS you can keep all the materials for your trouble!


Two Phenomenal Guarantees…It doesn’t get any fairer than that, does it?


Ca$hflow Marketing for Canadian$ Homestudy Program

Yes Dave !  Please RUSH me your brand NEW Ca$hflow Marketing for Canadians homestudy program which will provide me with  a 12 month marketing blueprint to skyrocket my business to profitability. Please sign me up as one of the lucky 30 (max) initial purchasers so I can get ALL the bonuses AND get my course sent to me right away (and not have to wait weeks for the next batch to be produced).


Only 30  23 Courses Available
      
      
 Non-F.T.I.C. Price…$997.00(+gst)      F.T.I.C. Member Price only …$697(+gst)

Action-Taker BONUSES:  The First 30 purchasers will also receive…

BONUS #1:  “Money Making Marketing for Canadian$”  by Dave Dubeau and 10 of Canada’s leading marketers and small business owners.   This book is a $24.95 value.

BONUS #2:  Profit Pulling Power Marketing (P.P.P.M.) 6-Part Tele-Course with Canadian Marketing expert, Shane Morgan.  $397 Value.

BONUS #3:  Ca$h $urge one-on-one phone consultation with Shane Morgan.  $149 Value.


Take Advantage of this great Special Offer for FTIC Members

Ca$hflow Marketing for Canadian$


 Here are the six components that the system is made up of:

 Component 1:  Determining Your Ideal Market.  With Dave Dubeau.
 (AKA:  Figuring out the absolute BEST people to have as your customers – the one’s that pay the most and cause the least fuss).

  • How to break down your  total market  (geographically, demographically and psycho graphically – in other words, from 3 different angles).

  • How to break down your current customers (so you can focus more on the best ones, attract more of them, and upgrade your other customers too).

  • Creating a FAST Sales Surge by focusing on your top clients.

 Component 2:  Crafting a Compelling Message.  With Brandon Roe.

  • In this section, marketing expert Brandon Roe teaches you how to create the ‘guts’ of your marketing message – a message that will attract your ideal customers to you like crazy.

  • USP – your ‘Unique Selling Proposition” – what makes you one-of-a-kind.

    The 5 Step Buying Process and how to tap into it to gain more influence and higher sales.

  • Market to Message Match.  Making sure that what you are saying really hits your ideal customer right between the eyes, and cuts through all the other clutter in their lives.

  • Offers, Guarantees, and Risk Reversal.  How you can super-charge your sales by making it drop-dead  irresistible for people to buy from you.

  • Price Justification, Deadlines and CTA (call to action).  Ever wondered how some businesses can charge 25% to 125% or more for the exact same product or service as their competition?  This is where you will find out!

Component 3:  Propelling Your Offline Business ONLINE.   Dan ‘The Man’ Lok
In this section our favorite Internet Millionaire and marketing master, Dan ‘The Man’ Lok will show you how to get your offline business to rank HIGHER than #1 on Google…for FREE!
Now that Google is rapidly taking the place of the yellow pages as the way most people find local businesses, this one tactic alone, applied to your business, will pay you back at least 10 times the cost of the entire program.

Best of all, it’s easy and fast to do!  And you don’t need any special internet skills to do it, nor do you need to hire a super expensive consultant to put it together for you.

Component 4:  Working with Media.  With Shane Morgan.
Here Shane Morgan takes you through the potential mine field of figuring out which of the gazzilion (OK, maybe not quite that many…but a LOT) different marketing choices available you should focus on for your business.
  • · What medias are best to use for small business owners
  • · Which ones to avoid
  • · Examples for different businesses
Component 5:  Kick-Butt Marketing for Real Estate Investors.  With Dave Dubeau.
Although the focus of this presentation is super-effective marketing strategies for serious real estate investors – 90% of the information applies to all kinds of businesses.

Here I take you through over 10 of my best marketing strategies to attract motivated home sellers (and buyers) to you – mostly on ‘auto-pilot’.  Using this system is how I was able to do 18 flips in 18 months.

(You will want to pay close attention to my $100,000 classified advertising ‘secret’ that is so powerful that one lady actually told me it was ‘like a message from God’ to her).

Component #6:  Formulating it All Into a Solid Plan of Action.  With Shane Morgan.
What good does it do you to learn all of this great marketing stuff in a vacuum?  In this part, Shane Morgan helps you to take all of what you have learned and turn it into a rock-solid 12 month plan of action for your particular business!

This program was created from a two day Marketing Bootcamp that we did recently, and which some attendees paid $1,500.00 to attend.

Here’s what’s included in the package:

Full videos AND audio CD’s of the entire presentation.  (7 DVD’s and 8 Audio CD’s). 
Why DVD’s and Audio CD’s?  Because this way you can watch the presentations on your TV or computer and feel like you are part of the audience.  And if you prefer to listen to audio CD’s in the car (and turn your vehicle into a university on wheels) then you have the option to listen to the presentation as well.

ALL the slides that were used by the presenters.
This way you can see exactly what the live participants saw and have these slides available for taking notes and reviewing alone.

ALL Hand-Outs Given to the Participants.
Part of the seminar was hands-on activities for the participants to do ‘in class’.  It is proven that the more actively you are involved in the learning process, the more you will pick up AND retain.  By filling out these work-sheets and hand-outs you will be well on your way to creating your own extra-effective marketing plan of action.

Written Transcripts of all the Presentations.
So, in addition to watching and listening to the presentations, you will also have the option to read them as well.  Many people find this helpful because they can quickly refer to part of the program without having to watch the dvd or search through the audio CD to find that particular ‘golden idea’ they were looking for.


Whew!  That’s a lot of material all included in the “Ca$hflow Marketing for Canadian$” Program.

But I Have To Warn You…This System isn’t for Everyone…

 

If you have read this far in my letter then you probably are qualified to invest in this program – but there is one kind of business person who I definitely do NOT want to work with – under any circumstances…

 

It is the person who thinks that just purchasing this program (or any other for that matter) is enough.  This is the person who believes that just going through the material once, or having the system collect dust on a shelf is enough to skyrocket their sales and income without any effort on their part.


My marketing colleague, Michael Cage, refers to this as the “still believes in the toothfairy” syndrome.

 

Unfortunately there is no ‘marketing fairy’ that comes down and sprinkles pixie dust on your business and miraculously everything comes into place.

 

I will provide you with what you need to get the job done, but you actually have to take action in order for it to happen.  There is study, work and implementation that must be done on your part in order for this system to have any effect on your business.

 

I know for most people this is complete common sense –but there are a few losers out there who are more interested in ‘magic pills’ that promise miracles with no effort.  If you are looking for one of these pills – please put down this letter and keep looking.

 

But if you are keen to not only learn these proven marketing systems that will help you to create cash surges at will – AND you are willing to put a bit of time and effort needed into learning and implementing them – then this program is definitely for you!


Take Advantage of this Special Offer for FTIC Members

Darren Weeks & Dave Dubeau’s

Fast Track “Inner Circle”
Gold Level Membership Benefits

 Gold Membership to the Exclusive Fast Track Inner Circle includes:

1.  The FAST TRACK TO CASH FLOW ACTION-LETTER.
Each issue is at least 16 packed pages, and usually more.  It’s like a New Fast Track Event in print...every month.  And with a distinctly CANADIAN focus!  All of the hand-picked expert contributors are Canadians – showing you exactly what works here at home.  Each issue includes up-to-date education about all of the “Rich Dad” topics and a lot more.  It will cover; Personal Motivation, Sales, Marketing, Real Estate Investing, Stock Market investing, as well as Expert Business Advice, to name a few.

2.  EXCLUSIVE AUDIO CD SUCCESS INTERVIEWS.
These are exclusive interviews with successful Canadian experts in the fields of Personal Development, Business, Investing, Real Estate, Law, Time Management and so much more.  If nothing else, use these CD’s to turn commuting hours into power thinking hours, where you can listen and learn at the same time.  Turn your vehicle into a University on Wheels!

3.  At Least a 30% DISCOUNT To Future Paid Events & Seminars.
As a Fast Track Inner Circle Member you will receive “at least” a 30% discount off the regular price on all Inner Circle Seminars, Super Conferences and Real Estate Events.  Quite frankly, if you just attend one event a year the savings will more than pay for any membership fees.

4.  “Seminar Pricing” on ALL Fast Track products.
As it is currently, Darren will NOT sell any of his products with a discount unless you take advantage of his special seminar offers.  But with the Inner Circle Membership, you will always get “seminar pricing”!  Order on-line or by phone, and when we confirm your membership status, you automatically get the best possible price.  It’s that simple!

5.  FTIC Members-Only Area of the www.FTICMembers.com website.
As a member, you get unlimited access to this area of the fast track website.  Listen to past tele-conferences, view previous newsletters on-line, and access the numerous FREE resources we have available for you.

And MUCH MORE…

 
* 2010 New Member membership investment: only $47/month.  Immediately billable to the credit card listed on this application if the enrollment box is checked off.  Membership may be cancelled at any time AFTER 3 months. (If you are not a current FTIC member, and you sign up at that preferential price, we will automatically enroll you as a member with these conditions).